@riya.k_23

RRiya KapoorAsked: size M, for a weddingLikely spend ₹3–4k

@user84219

AArjun MehtaAsked: COD to PuneLikely spend ₹2–3k

@meera.styles

MMeera IyerAsked: price and coloursLikely spend ₹1–2k

@_ananya.p

AAnanya PillaiAsked: can it be customised?Likely spend ₹5–6k

@kabir.0410

KKabir SinghAsked: back in stock?Likely spend ₹2–3k

@sana_m

SSana MirzaSaved three reelsBrowsing for now

Your followers have names. Goose finds them.

Illustrative profiles

creatorgoose

Turn social attention into customer growth.

Goose turns every Instagram conversation into a shopper profile, so brands know who’s buying before they buy.

Shopping starts on social. Brands just don’t know who’s shopping.

8 in 10

Indian shoppers discover products on social¹

7%

of social messages get a reply from the brand²

~1.5%

of visits to D2C websites end in a purchase³

+10–15%

revenue when the experience is personalised⁴

Reel

Shopper

Store

ContentProducing relevant content consistently takes time and coordination.

AudienceComments, DMs, and creator engagement need to become actionable customer signals.

ConversionThe shopping experience loses the context that brought the customer there.

Brands earn attention, then struggle to carry it to a purchase.

¹Meta × GWI retail study, Jun 2025. ²Sprout Social Content Benchmarks 2025 (global). ³Mobile web, AppMaker (StarApps) 2026 India Mobile App Report, via ANI. ⁴McKinsey, “The value of getting personalization right”, 2021.

02

India’s D2C brands are growing on Instagram,and paying more every year to stay there.

The prize

$55–60B India’s D2C e-commerce channel by 2030, from $10–12B today¹

+33% growth in FY26² 75–80% of attention on creator platforms³

The toll

+61%Meta’s gross ad revenue in India, FY23 to FY25⁴

₹18,308 Cr₹29,392 Cr

+80%Influencer marketing in India, 2023 to 2026E⁵

₹1,875 Cr₹3,375 Cr

60–65%

of Indian D2C brands are stuck at ₹1–50 Cr in revenue.⁶Buying more attention isn’t scaling them. Converting the attention they already pay for will.

¹McKinsey, “The great unbundling of Indian e-commerce”, Feb 2026; circle areas to scale. ²Unicommerce India D2C Report 2026. ³BCG, “From Content to Commerce”, May 2025: share of time on media & shopping apps. ⁴Facebook India Online Services, gross advertising revenue per RoC filings. ⁵EY × Collective Artists Network, 2024; 2026 is an estimate. ⁶DSG Consumer Partners × Meta, “Zero to 100 Cr”, Dec 2025.

00

Goose turns every follower into a buyer.

Goose finds them.

One message. Everything you need to sell to her.

Goose sells to each one.

@user84219AArjun Mehta

@riya.k_23RRiya Kapoor

@meera.stylesMMeera Iyer

@kabir.0410KKabir Singh

@sana_mSSana Mirza

@dev.stylesDDev Malhotra

@tara_looksTTara Menon

@ishaan.dIIshaan Das

@pooja_r91PPooja Rao

@nikhil.jNNikhil Jain

@aisha.kAAisha Khan

@vikram_sVVikram Shah

@neha.bNNeha Bose

@rohan.fitsRRohan Gupta

@_ananya.pAAnanya Pillai

@karan_mKKaran Mehra

@zoya.hZZoya Hussain

@aditya.rAAditya Roy

@simran_kSSimran Kaur

@user30117MManish Verma

@priya.nPPriya Nair

@arjun.xAArjun Bhat

@lata.sLLata Sharma

@omkar_pOOmkar Patil

A Ananya Pillai @_ananya.p · came from the festive reel Likely spend ₹5–6k

“Does this run true to size? It’s for a wedding.”

Who she isFestive-reel viewer, first-time buyer

What she wantsWedding outfit, size M, around ₹5–6k

Where to send herThe wedding edit, already in her size

brand.com/for/ananya

FOR YOUR WEDDING · SIZE M

The wedding edit

₹5,400ORDER · TRACED TO HER DM

41% of DMs show buying intent. 6% of revenue comes from them today. Goose closes that gap.

00

Goose at work.

creatorgoose · brand workspace

Product demo

00

Every feature builds one thing: a profile of each shopper.

Conversations, campaigns and content each add signals. Goose turns them into a persona the brand can sell to.

ConversationsAnswers every comment, story reply and DM, and learns what each shopper asks for.

Campaign managementRuns creator briefs, drafts and approvals, and knows which creator brought each shopper.

Content creationPlans and makes reels at scale, and sees which content each shopper responds to.

A

Ananya Pillai@_ananya.p

SHOPPER PERSONA

Size M · for a wedding
Budget ₹5–6k
Found via @aashna.styles
Festive campaign
Loves ethnic wear reels
Saved 3 posts

Buying intent

High

Then Goose uses it

The right replyShe hears back in seconds, about her size and budget.

The right pageShe lands on the wedding edit, already in size M.

The right next reelThe next brief is shaped by what shoppers like her want.

Every sale sharpens the next persona.

00

Four brands already run on Goose.

Ethnic wear D2C brand

Creator briefs, drafts and approvals run in one place, so campaigns ship on schedule.

09

Others automate replies or personalise pages. Goose does both, per shopper.

AI agent

Manual

Tailored to each shopper

Same for everyone

Personal, but manual
(starts after the click)

Personal and automated

Manual and generic

Automated, same reply
for everyone

Nosto · Dynamic Yield

Klaviyo

Qoruz · Winkl

Bitespeed

LimeChat

Meta Business AI

ManyChat

Interakt · Wati

Creatorgoose

Why Goose sits alone up there

1

It starts in the DM, not after the click.Personalisation tools wait for the visit. Goose knows the shopper from her first message.

2

One persona across content, creators and chats.Point tools each see a slice. Goose joins them into one profile per shopper.

3

Built for Indian D2C.COD questions, sizes and budgets, and a handoff to WhatsApp sales when she is ready.

00

The team building Goose.

S

Siddhartha

Social engagement & enterprise product

Senior Product Manager, Sprinklr · Gurgaon

N

Naman

Commerce & conversion product

Senior Product Manager, GoKwik · Gurgaon

A

Aayush

Technical execution

Member of Technical Staff, Salesforce · San Francisco

00

Where Goose goes next.

OCT 2026

The reel follows them to the store

Shoppers from a reel or chat land on the brand’s own product page, with the creator and the exact products they saw.

NOV 2026

Goose in your pocket

Create reels and run campaigns by messaging Goose on WhatsApp.

DEC 2026

25–30 brands on Goose

A repeatable way to win and onboard brands.

Q1 2027

Every channel

Beyond Instagram, to YouTube, TikTok and more.

Q3 2027

Beyond India

Goose launches in its first markets outside India.

Turn social attention into customer growth.

00

Next step

A partner discussion, and deeper diligence.

ProductCustomer usageGrowth plan

Raising $750K for 12 months of runway, to reach the milestones on our roadmap.

50% Product25% Go-to-market25% Team

naman@creatorgoose.com · sid@creatorgoose.com